Friday 17 February 2012

BOOK QUOTES

GAUNTLETT, DAVID - media gender and identity
- In the most obvious example , people in europe and usa typically spend three or four hours per day watching television.

- [page 5] women in great britian spent more time shopping and domestic work in 2005 rather than paid work. Men spent more time on paid work (225 mins)

-rachel mayanja the special advisor to the security - general said on gender issues offically summairsed it by saying "women remain largely invisible , their voices are unheard" (united nations 2006)




- peter wollens has argued that music videos represent the breakdown of distinction between programmedand ad.


TASKER, YVONNE Working Girls 







  • Brian McNair calls this the sexualisation of culture ‘strip tease culture’.[8] 
  • image also draws the male gaze which Laura Mulvey identified and also said ‘it is always possible that the female spectator may find herself so out of key with pleasure on offer with its ‘masculinization’ that the spell is broken   
  • ‘‘The fascination with black 'butts' continues. In the sexual iconography of the traditional black pornographic imagination the protruding butt is seen as an indication of heightened sexuality’’
  • Representing women- myths of femininity in the popular media : by Myra MacdonaldTessa Perkins (1979) stereotypes survive by undergoing change and by convincing us that that are not entirely false (pg13)


  • Refashioning the body pg 215- Barthes ‘ there is social prohibition against the feminization of men, there is almost none against the masculinization of women’
    ‘A woman attired as a man may be seen as ‘power dressing’ or as adapting the mannerism of lesbianism’  USE FOR SOCIAL PARAGRAPH
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  • Women can also interpret laddism as a sign that men would prefer them to go back to being more traditionally ‘feminine’ since men feel they are being more ‘masculine’.Waghorn,J (1999). A message for the media:young women talk.London: Livewire pg48 
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  • GENDER RACE AND MEDIA REPRESENTATION  BY DWIGHT E BROOKES AND LISA P HEBERT
  • Edwards (1993) argues
    that music videos play into male sexual
    fantasies and that the notion of the black
    woman as a sex object or whore is always
    placed in opposition to the image of black
    woman as mammy.
  • Within this context three primary
    research interests have emerged: the
    objectification of black women’s bodies for
    the voyeuristic pleasure of men (Hill
    Collins, 2004; hooks, 1994; Jones, 1994); 
  • The objectification of black women’s
    bodies in hip-hop music videos, according
    to Jones (1994), is particularly disturbing
    because these videos are produced primarily
    by black men. (chnage of how females represented)  EQUALITY RIGHTS BLACKS WORK
  • As Fiske (1996) contends,
    “Whiteness is particularly adept at
    sexualizing racial difference, and thus
    constructing its others as sites of savage
    sexuality” (p. 45). (POLITICAL) 
  • Perry (2003) explains that
    the messages these videos send to young
    women about their bodies are harmful.
    She argues that “the beauty ideal for black
    women presented in these videos is as
    impossible to achieve as the waif-thin
    models in Vogue magazine are for White
    women” (p. 138). In addition to the black
    body ideal of large breasts, thin waist and
    round buttocks presented in videos, many
    of the black women featured depict a
    Westernized beauty ideal of lighter skin,
    long hair, and blue or green eyes. 
  • Hill Collins (2004) notes
    that many African American women rappers
    “identify female sexuality as part of
    women’s freedom and independence”
    (p. 127), maintaining that being sexually
    open does not make a woman a tramp or a
    “ho,” which is a common term placed upon
    women in hip-hop.
  • Rose (1994) demands
    a more multifaceted analysis of black
    women’s identity and sexuality within rap music, while Perry (2003) asserts that any
    power granted to female rappers based
    upon their being labeled attractive in conventional
    ways limits the feminist potential
    of their music. 
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  • REPRESENTATION OF GENDERS IN THE PAST 
  • FOR HISTORICAL PARA - WOMEN ARE MORE THAN TWICE AS LIKELY AS MEN TO BE SEEN INSIDE THE HOME AND WHEN SEEN IN PAID WORK ENVIORMENT , they were often sbservient to men.
  • Studies in the late 1970s and early 1980 saw a continuation of these trends, with men often shon st work and women as housewifes. Nevertheless, it becamse somewhat more common for men to be shown at home as well , in the role of husband or father. the range of wwomen in ocuppation has increase
  • 30 years ago it was enougyh to look beautiful; now a women has to have a tight , toned body, including her buttocks and thighs , so that she is good to touch , all over (ibid 22)
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