GAUNTLETT, DAVID - media gender and identity
- In the most obvious example , people in europe and usa typically spend three or four hours per day watching television.
- [page 5] women in great britian spent more time shopping and domestic work in 2005 rather than paid work. Men spent more time on paid work (225 mins)
-rachel mayanja the special advisor to the security - general said on gender issues offically summairsed it by saying "women remain largely invisible , their voices are unheard" (united nations 2006)
The Vinyl Ain't Final: Hip Hop and the Globalization of Black Popular Culture: Hip Hop and the Globalisation of Black Popular Culture by Dipannita Basu and Sidney Lemelle (Paperback - 20 Apr 2006)
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Music Video and the Politics of Representatio… (Paperback)
- peter wollens has argued that music videos represent the breakdown of distinction between programmedand ad.
TASKER, YVONNE Working Girls
- Brian McNair calls this the sexualisation of culture ‘strip tease culture’.[8]
- image also draws the male gaze which Laura Mulvey identified and also said ‘it is always possible that the female spectator may find herself so out of key with pleasure on offer with its ‘masculinization’ that the spell is broken
- ‘‘The fascination with black 'butts' continues. In the sexual iconography of the traditional black pornographic imagination the protruding butt is seen as an indication of heightened sexuality’’
- Representing women- myths of femininity in the popular media : by Myra Macdonald – Tessa Perkins (1979) stereotypes survive by undergoing change and by convincing us that that are not entirely false (pg13)
- Refashioning the body pg 215- Barthes ‘ there is social prohibition against the feminization of men, there is almost none against the masculinization of women’
‘A woman attired as a man may be seen as ‘power dressing’ or as adapting the mannerism of lesbianism’ USE FOR SOCIAL PARAGRAPH - Women can also interpret laddism as a sign that men would prefer them to go back to being more traditionally ‘feminine’ since men feel they are being more ‘masculine’.Waghorn,J (1999). A message for the media:young women talk.London: Livewire pg48
- GENDER RACE AND MEDIA REPRESENTATION BY DWIGHT E BROOKES AND LISA P HEBERT
- Edwards (1993) argues
that music videos play into male sexual
fantasies and that the notion of the black
woman as a sex object or whore is always
placed in opposition to the image of black
woman as mammy. - Within this context three primary
research interests have emerged: the
objectification of black women’s bodies for
the voyeuristic pleasure of men (Hill
Collins, 2004; hooks, 1994; Jones, 1994); - The objectification of black women’s
bodies in hip-hop music videos, according
to Jones (1994), is particularly disturbing
because these videos are produced primarily
by black men. (chnage of how females represented) EQUALITY RIGHTS BLACKS WORK - As Fiske (1996) contends,
“Whiteness is particularly adept at
sexualizing racial difference, and thus
constructing its others as sites of savage
sexuality” (p. 45). (POLITICAL) - Perry (2003) explains that
the messages these videos send to young
women about their bodies are harmful.
She argues that “the beauty ideal for black
women presented in these videos is as
impossible to achieve as the waif-thin
models in Vogue magazine are for White
women” (p. 138). In addition to the black
body ideal of large breasts, thin waist and
round buttocks presented in videos, many
of the black women featured depict a
Westernized beauty ideal of lighter skin,
long hair, and blue or green eyes. - Hill Collins (2004) notes
that many African American women rappers
“identify female sexuality as part of
women’s freedom and independence”
(p. 127), maintaining that being sexually
open does not make a woman a tramp or a
“ho,” which is a common term placed upon
women in hip-hop. - Rose (1994) demands
a more multifaceted analysis of black
women’s identity and sexuality within rap music, while Perry (2003) asserts that any
power granted to female rappers based
upon their being labeled attractive in conventional
ways limits the feminist potential
of their music. - REPRESENTATION OF GENDERS IN THE PAST
- FOR HISTORICAL PARA - WOMEN ARE MORE THAN TWICE AS LIKELY AS MEN TO BE SEEN INSIDE THE HOME AND WHEN SEEN IN PAID WORK ENVIORMENT , they were often sbservient to men.
- Studies in the late 1970s and early 1980 saw a continuation of these trends, with men often shon st work and women as housewifes. Nevertheless, it becamse somewhat more common for men to be shown at home as well , in the role of husband or father. the range of wwomen in ocuppation has increase
- 30 years ago it was enougyh to look beautiful; now a women has to have a tight , toned body, including her buttocks and thighs , so that she is good to touch , all over (ibid 22)
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