Critical investigation

"How do female hip hop artist like nicki minaj represent females within the music industries"

- A music video to show alternative representations within the music industrie
- Mark , Shna , Jason working is who i am working with

MIGRAIN

M-     can be constructed by wearing different clothes , hair , make up , to show the alternative repsentation of the females in the music industrie

I - the institutions is socially constructed , for example the language which may be within the music video and where the song is from a hip hop hollywood genre or british songs

G - the genre of this music video is going to be edgy and rough , it will also have a hip hop genre

R- the music video will represent both typical and alternative representations of a females , however a different represernation will be shown more

A - thr audience for this music video will be young teenagers and older teenagers , this is due to the content of the song and how the video is directed ,

I

N - the narrative of the story will be due to the song behind the music the video , which will tell the story of the viedo

SHEP

HOW ?
 Females are represented as sex objectives however that has changed due to a various of female hip hop artist that have come out. For example ,

The video doe relate to the contemporary media landscape as it relates tot he critital investigation. The issues and debates for selecting this media investigation is that females may still be represented as video vixens and sexualised objectives , however others can argue that this is different and females are more independent and males are used a video vixens instead

Theorys

Laura mulvey
Laura Mulvey argued that Hollywood cinema objectified women in a image for the pleasure of men, where cinema followed a patriarchal ideology this, vision was called the ‘Male Gaze’. The theory made in the 1970s where not just Hollywood but most of the world was male dominated. The action genre in particular has been challenged by Mulvey’s theory; men have played the active role whereas the woman plays a more passive role.

Mulvey argued that women where set into to different characters one which was to be the sexually active female and the other who was seen as a powerless female stereotypically seen as ‘The housewife’
http://www.youtube.com/watch?v=ZMKYXIvRYRQ
http://www.youtube.com/watch?v=4JipHEz53sU&ob=av2n
http://www.youtube.com/watch?v=UODX_pYpVxk
http://www.youtube.com/watch?v=bMuHtUDId0Y
http://www.youtube.com/watch?v=VBmMU_iwe6U&ob=av2e