Monday 3 October 2011

Yahoo case study

Who owns the site ?

Yahoo is a publicly-traded company listed on the NASDAQ Stock exchange under the ticker symbol YHOO. According to Yahoo finance, "The company was founded by David Filo and Jerry Yang in 1994. Yahoo! is headquartered in Sunnyvale, California."


Do they also own traditional media?
yahoo doesn't own any traditional media , the company only owns web based sites


What other internet site do they own?

fire eagle 
Flickr - a photography sharing website
Foxy Tunes- is a browser extension which allows the user to control media players from the browser window.

Wrench - a Taiwanese social 

What is its revenue

Revenuedecrease US$ 6.324 billion (2010)[1]
Operating incomeincrease US$ 1.070 billion (2010)[1]
Net incomeincrease US$ 1.232 billion (2010)[1]
Total assetsdecrease US$ 14.928 billion (2010)[1]
Total equityincrease US$ 12.596 billion (2010)[1]

What is it overal worth
12.596 billion dollars  is worth £ 8153390800000

Five facts about the institution
1. Stanford Student’s Jerry Yang and David Filo first started Yahoo! in February of 1994 to keep track of their own interests online. They named their project “Jerry’s Guide to the World Wide Web.”
2.  Yahoo’s email service, which they purchased from Four11 in 1997, is still considered to be the most popular email program in America.
10. Yahoo began as a project created by two individuals and has grown to employ estimated 13,000 full time individuals.
3. One of Yahoo’s highest priced acquisitions was Broadcast.com, which they paid a reported $5.7 billion for. On the other hand, their cheapest acquisition was their purchase of Net Controls for slightly over $1 million in 1997.
4.  In 2006 Yahoo’s image search gained criticism for displaying sexually explicit images in their results, even when the SafeSearch was on. Less than a year later the image search feature was shut down and replaced with Yahoo’s recently acquired Flickr photo sharing community.


3 quotes + references about the yahoo institution

 two summaired wikipedia acticles

Key information provided on the companys corporate homepage

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